Welcome to Snowball's 2010 YouTube Viral Marketing Strategy to Reduce Underage Drinking

Make the Right Move(i)e is a creative contest for youths interested in preventing underage drinking during prom and graduation.

This contest is designed to get youth involved in developing messages that can influence their peers and discourage them from drinking alcohol. It provides a unique opportunity for youth to develop a powerful video message on underage drinking prevention and have their creative talents displayed on YouTube before a national audience. Because underage drinking is particularly prevalent around special events, the videos should focus on messages dedicated to preventing underage drinking at prom and graduation events and parties. Each interested OS chapter is encouraged to submit a 15- 30-second or 1 minute video. Appropriate videos will be posted to YouTube and judged by the OS Board of Directors. Prizes will be awarded to OS chapters who create the top six videos.  

Who is eligible?
Any accredited Operation Snowball chapter.

What?
Create an exactly 15- 30-second or 1 minute video clip focused on preventing underage drinking around prom and graduation.

Why?
Underage drinking has numerous negative consequences including risky behavior, arrests, alcoholism, automobile crashes, and death. In 2006, 41 percent of Illinois high school students reported using alcohol in the past thirty days. Getting youth involved in sharing prevention messages can have an impact on discouraging underage drinking.

When?
Videos must be submitted to mdavies@iadda.org prior to March 15, 2010. Videos submitted after March 15, 2010 will not be accepted. The awards will be announced April  2010.

All videos must be accompanied by an application form. Please download the application form found at http://www.os-iti.org/code/os-video-contest.html. Videos that are not accompanied by a signed pdf version of the application form will not be accepted.

Chapters are encouraged to submit videos in a format that can be played using windows media player. Videos that cannot be viewed or that cannot be heard will be returned and the chapter is welcome to re-format for submission provided they do so before the March 15, 2010 deadline.

Prizes
One $1000, two $750, and three $500 prizes will be awarded for prevention programming.

Judging Criteria
Each submitted video will be screened prior to being posted. Upon being posted to YouTube, the OS Board of Directors will review each video. Scoring is determined in the following categories:

Time

Target Audience

Prevention Message

Clarity

Persuasiveness

OS Logo

For more information, please refer to the judging criteria document posted at http://www.os-iti.org/os/os-video-contest.html. The final selection of the six winners is at the discretion of the OS Board of Directors.  Winners will be notified and prize money awarded in April 2010.

Any visual or audio used should be your unique work.